Do more than stand out. Become the coach your clients never want to leave.
Science-backed mindset and behavior change coaching program for health and fitness professionals.
Get evidence-based coaching strategies to help your clients stick to the plan and stick with you longer.
Confidently support clients who struggle with consistency, low motivation, or self-sabotage. Yes, even those seemingly "uncoachable" ones.
I'M IN. CERTIFY ME.
I now have tools to coach any client...
through plateaus, resistance, self-sabotage, bad habits, and those moments when they'd want to quit and I wouldn't know how to help them.
— Cate Murray, HMCC 2025 alum
We’ve been setting the gold standard for mindset and behavior change training in the health and fitness industry since 2020
↓
97% graduation rate*
↪ *The industry average for online courses is 5–15%
1000+
coaches certified
Students from 45+ countries
Accredited by 7 leading industry associations**
↪ **Get CEUs when you graduate from HMCC!
The Health Mindset Coaching Certification is recognized by the National Academy of Sports Medicine, National Association of Nutrition Professionals, National Board of Health and Wellness Coaches, American College of Sports Medicine, Athletics and Fitness Association of America, and the American Council on Exercise as an Approved Continuing Education Provider.
For Registered Dietitians: Health Mindset Coaching Certification awards 22.75 CPEUs in accordance with the Commission on Dietetic Registration’s CPEU Prior Approval Program.
How to know if HMCC is right for you👇
HMCC IS for you if:
✓ You're a current or aspiring health, wellness, or fitness professional (coach, trainer, dietitian, physical therapist, or any other pro who helps clients or patients change their habits and behavior).
✓ You've had clients who know exactly what to do, but still don't follow through. And you don't have a real answer for why.
✓ You want to feel confident helping any client, even the ones other coaches would call 'uncoachable.'
✓ You care a lot about your clients and are passionate about your work, but experience self-doubt when coaching feels harder than it should.
✓ You don’t want to get lumped in with all the “mindset coaches” out there, you want to be a certified mindset and health behavior change coach.
What to Expect From Your HMCC experience
Just like you and your clients, HMCC is constantly growing and evolving.
We completed massive program updates in 2025 and 2026 to add even more actionable and transformative teachings, done-for-you client tools, and real-life resources to the curriculum than ever before.
Because HMCC isn't another DIY course you buy and never finish. It's a live, instructor-led 12-week program with real support built in at every step.
When you join the Health Mindset Coaching Certification, you get:
12 modules of video training
So you can learn at your own pace on your own schedule— and re-watch anytime. Carefully structured lessons that take the science of mindset and behavior change out of the textbook and into your actual coaching practice.
Application assignments after every module.
Real lessons. No busy work! These assignments are designed to help you process the content and apply it immediately. You leave with a roadmap, not just notes
Connect with community 24/7.
Or whenever it works for you. Ask questions, get personalized guidance on real and support with client cases, and connect with a community of health and fitness professionals who are as driven and dedicated as you are.
Weekly live mentorship calls with Dr. Kasey Jo.
No lectures, just live, expert support. Each week we work through the lesson, discuss real client cases, and you leave with an answer to whatever came up that week. (Yes, recordings ARE available if you can't join us live.)
Monthly application calls with our HMCC program mentors.
You’ll never feel uncertain about how to approach clients with your new HMCC strategies. Bring your real client cases to our program mentors and get direct support to ensure you feel confident working with clients in real-time.
Done-for-you client worksheets and coach guides.
No more trying to translate theory into practice all on your own. You get real, proven, ready made tools you can use in your next client check-in.
Bonus: Cheat sheets
One-page references you can have open during every client call so you always have a strategy within reach when challenging questions or situations come up.
It's about understanding why people get stuck.
I've been coaching for more than 10 years… Now my clients aren't just more motivated. They're more self-aware, consistent, and empowered.
— Sonia, HMCC 2025 alum
HMCC isn’t just for coaches.
HMCC is an accredited certification for ALL health, wellness, and fitness professionals.
Our 1000+ grads from around the world include: registered dietitians, nutritionists, nurse practitioners, registered nurses, physician assistants, physiotherapists, occupational therapists, exercise physiologists, chiropractors, sports coaches, physical therapists, athletic trainers, and countless other dedicated professionals across the health and fitness industry.
What actually changes when you get HMCC certified:
- Clients who stick to the plan — and stick around 2–3x longer
- The confidence to handle any client situation, including the ones you'd currently pass on
- A coaching practice that grows through referrals, not constant lead-chasing
- Charge higher rates (justified by the results you can now deliver)
- A recognized, accredited credential that separates you in a crowded market
- Coaching that actually feels enjoyable again
Hear what our alumni have to say in their own words.
I want in. Put me on the waitlist.“My sessions feel more grounded, my clients are more engaged, and the results are lasting–not just short-term compliance...
I’m a Registered Nurse and a Functional Hormone Specialist, and even with a strong clinical and functional health background, HMCC completely shifted the way I show up with clients. Instead of jumping into fixing, advising, or doing more, I learned how to slow down, listen deeply, and support real, sustainable habit change.
The biggest transformation for me was confidence. HMCC gave me practical tools to
navigate hard conversations, meet clients where they are, and help them build momentum without overwhelm…
HMCC is foundational. It’s not just another certification — it changes the way you think, listen, and coach.”
— Jillene Potter, RN, Functional Hormone Specialist & HMCC alum
HMCC closes the gap in traditional health and fitness education by teaching coaching and communication skills using the science of mindset and behavior change.
“Coaches are taught what to coach.
But, no one was teaching them how to coach, how to help their clients follow through with the plan and actually change their behaviors for good.”
- Dr. Kasey Jo Orvidas, Founder and head instructor of the Health Mindset Coaching Certification
After years of researching health behavior change and mindset science, and earning a doctorate in psychology, Dr. Kasey Jo was uniquely positioned to close that gap.
Why Dr. Kasey Jo built HMCC — and why it matters that she did:
As a fitness and nutrition coach and PhD student, Dr. Kasey Jo was able to apply her research and graduate studies directly with her clients in real-time. She quickly realized that the most important thing for clients to be successful had nothing to do with nutrition and exercise, but everything to do with mindset and behavior change strategies.
Traditional education and certifications weren’t giving health and fitness professionals the tools they actually needed to be successful.
After completing her PhD, Dr. Kasey Jo developed HMCC to teach the art of coaching using the science of mindset and behavior change. She has mentored 1000+ coaches worldwide since launching HMCC. The program has alumni in more than 45 countries around the globe.
I WANT TO LEARN FROM DR. KASEY JOMost mindset certifications and programs are created by people who got into coaching after a personal transformation, then decided to teach what worked for them.
HMCC is different. Our program combines rigorous, evidence-based research with real-life coaching experience.
And we’re committed to keeping it up.
The course curriculum was fully upgraded in 2026 and we will regularly review and update the content based on changes to the health and fitness industry and relevant behavior change research.
This is why HMCC is the gold standard in mindset and behavior training for health and fitness professionals around the world.
Expert founded. Expert run.
HMCC was founded by an expert. And a team of experts keeps everything running at those gold standard levels.
COO Kyra Flatow is an accomplished system strategist who wrote one of her Master’s thesis on problem-solving and solution creation. She's the (wo)man behind the curtain at HMCC.
Creative Manager and Administrator Taylor Gray is the powerhouse who keeps the podcast and social media content polished and posted on time. (She’s also the one who helps you find the answers you need when you email HMCC.)
Social Media Manager Hailie Rust is a Nutrition and Lifestyle Coach with 9 years of experience in the health and wellness industry. She currently serves as an Assistant Coach at LVTLN Health.
Program Mentor Greg Sutton is a behavior change expert who hosts our monthly Coach Roundtable calls supporting HMCC alumni with their most challenging client case studies. Co-founder of Evolve to Excel - Nutrition & Performance, he brings over a decade of elite athletic competition and performance nutrition coaching to the team.
HMCC Program Mentor Brooks is the owner of Sweat Simple Coaching and has been helping women finally follow through with the habits they know they should be doing since 2018. She nerds out on equipping other coaches with practical behavior change tools and could yap with you about client case studies all day long!
Sure, there are other mindset coaching programs.
Where's what makes HMCC different.
Created by a researcher with 10+ years of health & fitness coaching experience. Most mindset certifications are built by coaches who got results for themselves and started teaching. HMCC was built by a PhD who not only spent years in a research lab studying specifically why people change (or don't change) their health behaviors, she also has over a decade of health and fitness coaching experience.
It's live. Not DIY. Other programs send you a login and wish you luck. HMCC is instructor-led with weekly calls where you can ask questions about your actual clients and get answers immediately. That's why 97% of our students successfully complete HMCC when the industry average is only 5–15%.
Easy, immediate application. Every module includes plug-and-play strategies for your client conversations and check-ins. You’ll also get worksheets to hand directly to your clients and interpretation guides that tell you exactly what to do next. By the time you're certified, you haven't just learned material. Your entire coaching process will be fully upgraded.
Personal feedback on your final client case study assessment.
Dr. Kasey Jo and the team review every case study personally. You will graduate feeling 100% confident you can apply everything.
Community that's actually useful.
The private group isn't a ghost town. It's full of active coaches asking real questions about real client situations and getting real answers. The most common thing new students say: 'I wish I'd found this sooner.'
The Health Mindset Coaching Certification is backed by science, but you won’t find any long, boring lectures, or mind-numbing hours of memorization work here.
12 weeks. Four sections. One certification that dramatically improves your coaching and your business.
Each section builds off what you’ve already learned as you work through the program. HMCC is intentionally structured to make learning (and retaining) the content as seamless as possible.
By the time you finish, the content doesn't just make sense in theory, you're already applying it in real-life every single day when you work with your clients.
👉 Motivation - and why telling clients to 'stay motivated' is setting them up to fail.
👉 Self-control and willpower - what the research actually says. It's not what you think.
👉 Stress - how it hijacks behavior and what coaches can actually do about it.
👉 Self-sabotage - what's driving it and how to coach someone through it without crossing into therapy.
👉 Habit formation and breaking - and the specific conditions to create in your coaching that make new habits stick.
👉 Goal setting - the evidence-based approach that actually predicts follow-through for health and fitness behavior specifically.
👉 All-or-nothing thinking - how to interrupt the pattern that derails every client's progress
Suddenly that client who can’t stick to the plan doesn’t just make sense.
You finally know how to help them break the cycle.
And the same coaching skills position you to create an even more personalized coaching experience–and even better outcomes–for every client.
So you can stop stressing about retention rates, clients who quit too soon, and ditch the frustration of feeling like you’ve run out of options to help clients stick to the plan.
When you become a Health Mindset Certified Coach, you’re creating a coaching experience that’s defined by ease, satisfaction, and actually enjoying the process. For you and your clients.
Are you ready to become the coach your clients never want to leave?
I’M READY. CERTIFY ME.
I’m a more than 15 years experienced health and fitness coach…I was looking for a while for something to level me up. Then I found HMCC.
— Jonathan, HMCC 2025 alum
THE HMCC PROGAM FRAMEWORK
Human Behavior: From Science to Strategy HMCC
HMCC Modules 1 through 3
Mastering Psychological Barriers & Assets
HMCC Modules 4 through 6
Real Mindset Coaching Practices for Behavior Change
HMCC Modules 7 through 9
Marketing Yourself & Applying Your Knowledge as a Mindset Coach
HMCC Modules 10 through 12
HMCC is going to make you more money because you’re going to be able to help more people. I 110% recommend it to anybody who is thinking about it.
— Kiandra, HMCC 2025 alum
(and why we've never had to use it)
The Health Mindset Coaching Certification Guarantee
Complete the program. Apply what you learn. If your client adherence, retention, and success don't improve within the next 12 months after receiving your certificate — we'll refund your investment.
No strings attached. No jumping through hoops. No fine print.
We've never had to make good on it. Not once since our first class in 2020. (Not even after 1,000+ students *ahem* alumni completed the program.)
Not because the guarantee isn't real. Because the program works.
What You Need To Know:
Frequently Asked Questions About HMCC
Here are the most common questions we get asked about HMCC. Complete with the answers you need to make an informed decision about whether the Health Mindset Coaching Certification is right for you.
Is HMCC just for coaches?
Is HMCC a DIY program?
Do I need specific credentials or a certain number of years of experience to benefit from HMCC?
How do I know if HMCC isn’t right for me?
How much time do I need to dedicate to the lessons each week?
What happens if I can’t keep up with the lessons?
How much does HMCC Cost?
Can I get CEUs for joining HMCC?
Will getting my Health Mindset Coaching Certification help me grow my coaching business?
How long do I have access to the program materials after I finish HMCC and get certified?
How often do I have to get recertified?
What comes after HMCC?
I read all the FAQ and I still can’t find the answer to my question?!
Pssst…Waitlist members get first access to register and claim your seat before enrollment opens to the public. Jump to the front of the line. Get on the list.
HMCC is the best investment I've ever made in my coaching and it's had a huge ROI.
