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The Money Mindset Workshop 

 

A live training on the beliefs driving your resistance to selling and your prospective clients' resistance to buying.

 

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Sign more clients with easy to apply,
science-backed marketing strategies

 

GET THE MINI COURSE

 

One session. Two parts. 2.5 hours of workshopping, not lecturing —
your money mindset, and your prospective clients’,
with real-time Q&A built in throughout.

You know you're a good coach. So why does selling feel like the hardest part of the job?

You spent the money on the certifications. You really care about your clients. You've helped your clients see real results. And somehow, none of that has made you feel 100% confident to write that promotional social media post… without rewriting it four times.

Here's what most coaches don't say out loud:

"I've invested so much in my business and education, and I’m still not great at selling."

"I watch other coaches talk about their coaching offer and it seems so much easier for them to sign clients. Why can’t that be me?"

"I finish a discovery call and think… I thought that went so well. Why didn’t they sign up?" 

If you're newer, it might sound like: I'm not established enough yet for anyone to take me seriously yet.

If you've been at this for years, it might sound like: the strategies that used to work have stopped working, and I can't tell if it's the market or me.

Different stage. Same root: an unexamined belief about money and selling that's quietly making decisions for you.

HERE’S WHAT'S ACTUALLY GOING ON

 

It's not your content. It's not your funnel. It's not even your offer.


You can write a better caption. Build a cleaner sales page. Tighten your offer until it's perfect. And if the belief underneath all of it hasn't shifted (yours or your prospective client's) none of it will convert the way it should.

This is the part most business trainings skip, because it's harder to teach than just handing you a template, a content calendar, or a sales script.

But this is the part that actually moves the needle.

TWO BELIEF SYSTEMS ARE RUNNING EVERY SALES CONVERSATION YOU HAVE

Yours 👉 the story you've built about what selling means, and whether you're allowed to actually charge what you're worth.

Theirs 👉 the beliefs your prospective client carries about money, risk, and whether they're the kind of person who follows through.

Both are workable, once you can actually see them (and are willing to do something about it)

Now, you might be thinking…

"My problem isn't money mindset… it's gotta be something else." 

Or: "I'm not sure how ‘money mindset work’ will actually make signing clients easier."

Here's the honest answer: this workshop won't fix a coaching offer that’s not suitable for your ideal client. But for most coaches, the belief work is the thing standing between a decent strategy and one that actually converts..

And ultimately, you will never know which one you're dealing with until you've looked underneath (and tbh, you have the courage to do so.)

 This is a workshop, not a lecture. You'll be working through this in real time, with me.

Two parts, back to back, with a short break between. 

WHAT WE'RE ACTUALLY GETTING INTO

 

 

Part 1: Your Money Mindset

We start with where your beliefs about money and selling actually came from and we’ll trace the specific behaviors that are downstream of them: the price you've backtracked on mid-call, the post you've deleted, the pitch you've watered down.

  • You'll examine the "helper identity trap" (why coaches who care the most often have the hardest time promoting themselves, and the research on why that's not a personal failing, but something you can leverage to your advantage)
  • You'll work through the real difference between influencing someone toward a good decision and manipulating them
  • You'll leave with specific, written reframes of what selling means for you (no generic, “woo woo” affirmations)

You already believe in the work that you do (and if you don’t? We’ll work on that too 😉), this part of the workshop will help you believe in yourself and remove the money belief hurdles in your way so that you can confidently sell your offer more effectively than you ever have before.

 

 

 

 YOUR CLIENT'S MONEY MINDSET 

Next, we flip the lens. What's actually happening in your prospective client's head when they hesitate and how to design your marketing, your application form, and your sales conversations so their money beliefs don't become a wall before you even get to talk.

  • You'll learn to tell the difference between what is a real financial objection versus what is just a money belief underneath the objection
  • You'll get specific language for the three responses you hear most: "it's not in my budget," "I need to think about it," and "I've tried things before and they didn't work"
  • You'll build your Objection Decoder (VIP workbook!) - a tool that maps what a client says to what they likely mean, so you respond to the belief instead of the surface objection

.

What you can expect after our time together:

The discomfort around promoting yourself and pricing yourself confidently won’t disappear overnight. But after the work we do together, it will stop running the show.

You'll know what's actually underneath your own resistance to showing up and selling confidently and a written reframe you built yourself, not a script written by someone else

You'll be able to tell a real budget objection from a belief block in real time, and respond to the right one

You'll feel excited to promote yourself and have psychology-backed skills to lead sales conversations in a more effective way (that actually feels good, too)

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Hi! I'm Dr. Kasey Jo!

 

I have a PhD in psychology and have spent my career researching mindset and health behavior change. I've also been in the health and fitness coaching space for over a decade — which means I've watched this exact problem play out from both sides, in my own business and in hundreds of coaches' businesses.

I’ve generated $7M in my business, much of it built on understanding the psychology of why people buy, not just better marketing tactics.

I'm the founder of the Health Mindset Coaching Certification (HMCC) — an accredited, 12-week behavior change and mindset coaching program for health and fitness professionals, accredited by NASM, ACE, ACSM, AFAA, NBHWC, NANP, and CDR.

This workshop applies that same caliber of research to a different problem: not how you coach your clients, but how you sell to them (and how they decide whether to say yes).

This exact workshop is brand new — but the teaching isn't.

Here's what coaches have said about previous trainings:

Here what other coaches are saying about my live workshops

What we’re getting into during our time together:

 SOCIAL MEDIA & EMAIL MARKETING


You don’t need to “beat the algorithm”.

And going viral doesn’t necessarily mean “more high paying, dream clients” (trust me on this, going viral has never actually benefited my business!)

Instead, the metrics you should be focusing on are only those related to actual clients signed.

We’ll dive into the science of mindset and client psychology so that you can tap into your prospective clients’ brains with your content creation.

You’ll learn how to craft messages, free resources, and compelling copy that leaves future clients thinking “OMG it’s like she’s speaking directly to me! That’s exactly how I feel.”

 APPLICATION FORMS AND SALES CONVERSATIONS 

 

This is where you often get the “ick”. 🤢

Sleazy cold DM outreach like: HEY GIRL I SEE YOU’RE WORKING ON YOUR FITNESS THATS COOL WE’RE STRANGERS BUT CAN I DISRUPT YOUR DAY AND ASK YOU SOME PERSONAL QUESTIONS???

Or application forms that lead with shame: "only fill this out if you’re willing to sacrifice your first-born child for your health and fitness goals."

This is the very beginning of your relationship with a new client and WILL determine whether or not they DO become a client.

In this workshop series you’ll learn exactly how to set up your coaching application form and improve conversations with prospective clients (think like… doubling your conversion rates).

 OVERALL OFFER DEVELOPMENT AND MESSAGING

 

I hate to break it to you, but just adding more “stuff” to your coaching program and hyping up all the resources new clients get… is not going to sell anyone.

You’ve got to learn how to leverage decision making patterns and understand the science of human behavior (specifically buying behavior).

👆 and I’m sure you're not surprised when I say... that’s what this workshop series is all about.

You can keep optimizing the wrong thing…

More content. A better funnel. A new offer structure. 

Listen, all of that is worth doing. I’m not saying these things aren’t important.

But if the belief foundation underneath your selling (and underneath your prospective client's decision to invest) is still shaky, here's what tends to happen instead:

You write better copy, and it still doesn't convert the way you expect, because the resistance isn't in the words… it's in the belief the words are trying to work around

You might get more leads but your applications don’t convert into clients. More people hearing a pitch that isn't landing? Just means more people saying no

You keep adjusting your price, hoping a different number fixes the hesitation, when the hesitation was never really about the number

READY TO JOIN US?
CHOOSE YOUR ACCESS

LIVE ACCESS

$47

  • Live attendance, July 13, 12pm CST
  • Both parts, real-time Q&A throughout

No replay included — and this workshop won't be taught live again.

JOIN LIVE

VIP - LIVE + EVERYTHING

$97

  • Live attendance, July 13, 12pm CST
  • Lifetime access to the full replay
  • Enhanced Money Mindset Workbook: Objection Decoder + marketing audit framework
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The real question left is whether you're ready to find out which belief (yours, or your prospective client's… or a little bit of both) has been quietly deciding how many people you get to help and how sustainable your coaching business will be.

 

Frequently Asked Questions